erri Joe has never been to the Houston Rodeo. But Kelon Campbell — the man behind the wig and floral dress — has been recognized there while eating fried lasagna. It’s an unlikely scene that perfectly encapsulates the strange trajectory of Campbell’s career. The Houston native started dressing up and going live on TikTok out of boredom during the COVID-19 lockdown. It was there he developed the Terri Joe character, inspired by the racist Maxine Thornberry on the vampire series “True Blood.”