Frieze is partnering with the Black Trustee Alliance for Art Museums to support the creation of ‘Land Memories: Voices of Altadena’. In the wake of the 2025 Eaton fire, this project seeks to uplift and preserve collective memories of the historically Black and culturally-rich community of Altadena. Altadena stands as a crucial site of Black artistry, culture and community vitality in Southern California. The neighbourhood emerged as a haven for Black homeownership in the early 20th century, with roughly 80 percent of Black residents owning their homes – double the national average. This foundation fostered a rich creative ecosystem, hosting artists Charles White, Betye Saar and Doyle Lane, as well as writer Octavia Butler. The recent devastating wildfires have threatened this legacy, destroying numerous historic structures, archives and studios. ‘Land Memories’ celebrates the legacy of Altadena, documenting the community’s diverse cultures, communities and creativity through oral history and visual storytelling. Working together with Altadena’s residents and the wider Los Angeles community, ‘Land Memories’ strives to provide a participatory record, gathering voices from across generations. These testimonies give voice to the vibrant and overlapping memories of Altadena, map the impact of the fires on its communities and question what role art can play in individual and collective healing.