Apple Faces 18-Month Deadline To Deliver On AI, Says Analyst

Apple has 18 months to strengthen its Apple Intelligence strategy, according to investment firm TD Cowen. The firm also expects Apple to release a foldable iPhone by the end of 2026. The analyst maintains a $275 target price and a buy rating on Apple, despite expecting delays in the improvements that previously drove the stock’s valuation. TD Cowen expects Google's AI-powered Pixel 10 to pressure Apple, projecting continued AI challenges and minimal impact from Apple Intelligence on upcoming iPhones. Apple’s AI strategy has come under pressure from investors following a sharp drop in its share price. Apple is expected to rebound in the second half of fiscal 2025 with new product launches, including a slimmer iPhone. Investors are closely watching for signs of recovery ahead of the third-quarter earnings release.