Smarter Creative, Real Results: KERV.ai + Open Influence at Cannes

We stopped by KERV.ai’s suite at Cannes Lions to catch up with Lauri Baker and Christa Zambardino on the future of AI-powered creative and shoppable media. From pixel-level video intelligence to creator-led commerce, the two are doubling down on smarter content that drives outcomes—and doing it with authenticity. - KERV.ai’s AI is natively built into their product, from object recognition to ad performance tools - Open Influence focuses on organic creator content that scales across CTV, billboards, and commerce - Together, the two companies are bridging the gap between content, shopping, and measurement #HotYachts | Marketecture Media | The Advertising Forum | AdTechGod ®️