Social media has come a long way since the Myspace days. Is your facility up-to-date on the best marketing strategies? Make sure your campaigns can break through the noise by watching this Thought Leaders panel. You will learn: - The role of user-generated content in social media marketing strategies and how brands can effectively leverage it. - Navigating the challenges of maintaining authenticity and transparency in branded content on social media platforms. - How to adapt social media marketing strategies to stay relevant and responsive in an ever-changing digital landscape. - And more.