Thought leaders from a cross-section of the industry share tips for navigating the pickleball craze! Topics of discussion: -What is pickleball? -Why the sport is booming in popularity -Best practices for offering pickleball -Marketing and lead generation tips -How to decide if it's the right fit for your club Panelists include: -Janet Warner, the executive director of fitness services at The Alaska Club -Andrew Gunberg, the executive director of Cedardale Health & Fitness -Charlie Hauser, a senior operations advisor at World Gym and owner of Shasta Athletic Club -Eric Schmitz, the president of California Athletic Clubs -Anish Manrai, the assistant director of community programs and services for Columbia Association