The announcement was made during an earnings call on Feb. 16. "The Paramount Plus offering is far from the industry price leader. We are on the value end of the pricing spectrum." Bob Bakish, CEO of Paramount Plus, via CNET. "And so in 2023, we will raise prices, both for Paramount Plus premium and essential, both in the US and select international markets." Bob Bakish, CEO of Paramount Plus, via CNET. The streamer's basic plan price will increase by $1 a month to be $6.