It’s reducing the number of disposable diapers polluting Kenya’s environment and providing jobs for local women living in poverty. MamaToto delivers its products door-to-door. Customers can wash the diapers themselves or use MamaToto’s laundry service. MamaToto launched in 2021. It initially targeted middle and upper-income households but its aim is to deliver affordable diapers to families on low incomes. MamaToto uses locally milled and employs women living in Kangemi, a Nairobu slum, to sew its accessories.