Unilever's Esi Eggleston Bracey, now in her first pure marketing role, thinks of the CMO job as being the "change management officer"

Esi Eggleston Bracey of Unilever describes her CMO role as the "change management officer," focusing on transforming the entire ecosystem to drive growth and innovation. Eggleston Bracey was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.