Tesla’s decision to enter the electric semi-truck business comes with the added challenge of serving a customer base that’s laser-focused on cost. While everyday consumers can be won over with aesthetics and special features, truck fleet operators prioritize reliability, performance and economics. But with Tesla, anything is possible. Join us in today's video as we show you details as to why Tesla Semi will be a game changer in the trucking industry. Whether Tesla can actually impact the freight truck market remains to be seen, but design is certainly part of that statement, as Tesla makes it clear that it wants to do things differently — staging a full-scale media event blitz to emphasize that point — it is perhaps the first reveal of an 18-wheeler to take the stage to the tune of trance music.