The Studio 5 Love List is a weekly girlfriend gush. A chance to share the little things landing on our radar and on our favorite things list. This add is a whole new way to toothpaste! It's a daily habit, and it's so engrained into what we know and do, you probably don't even thing about it. But - why the soft, goo formula anyway? Does toothpaste even have to be in a tube? Two parents got together and asked those same questions. The answer was Pearl Pops - chewable toothpaste!