The Long Run: Brooklyn Running Co

Wil Cramer is in this for the long run. As the general manager and footwear buyer at Brooklyn Running Company in Williamsburg, he sees the store as equal parts community and supplier. Sure, they’ll sell you shoes and shorts—from industry giants like Nike to bougie upstarts like Tracksmith—but they also support local running clubs and crews, opening up their space for group runs and meet-ups. And, yes, you’ll find more at Brooklyn Running Club than you will online since the store sells shoes and gear that is specially reserved (and strategically distributed) to speciality running shops across the country.