Shop Essence Live is BACK! This time, in partnership with New Voices Foundation to bring audiences a commerce digital show broadcasted live on IG Shops. On the show, viewers would not only get the opportunity to hear the stories behind these Black-Owned brands, but they’d also get the opportunity to purchase the items right through the IG platform. The live show is fully produced virtually tapping into homes and workshops of vendors around the world. The show will feature fashion shows, live hair and makeup demos as well as give viewers the opportunity to get their questions answered and shop live!