Fresh off a $30 million funding round and renaming, Zach Garippa, CEO and co-founder of Order (formerly Negotiatus), tells Karen Webster that B2B procurement and spend management are ripe for a digital overhaul. It’s time for finance teams to take control of the process, let the people doing the purchasing, ditch their paper catalogs and embrace a customer experience that approximates the ease and speed of B2C eCommerce.