How Mondelez Uses Data to Turn Consumers into Lifelong Customers

As part of the PYMNTS' Playmakers Series, Lucia Li, Global Advisory for Consumer Goods & Retail at J.P. Morgan Payments and Abhishek Ahluwalia, Global eCommerce Director at Mondelez, tell Karen Webster that omnichannel, data-driven consumer engagement can help brands transform from selling products into platforms that have benefits extending well beyond larger basket sizes at checkout.