A Huge Post-COVID Loyalty Opportunity Exists — But UK SMBs Have To Pursue It

U.K. consumers have emerged from the pandemic with a newfound appreciation for loyalty and local merchants. It’s creating a big opportunity, Be The Business CEO Anthony Impey, Tyl by NatWest CEO Mike Elliff and Pollinate Co-founder Fiona Roach Canning all agreed, but said merchants must pursue a technological mindset, as the punch cards of the past no longer cut it.