Michael Gomes, Vice President of Business Development, Topcon Agriculture, says farmers are recognizing the value of data layers from equipment and benefits of remote connectivity. As such, they are becoming more familiar with the data equipment can collect and how to use that data to improve their workflows. Gomes says this will help increase the uptake and development of digital technologies. He says data is here to stay, and will play an integral part in the transformation of the agricultural and other off-road equipment industries. It will enable systems and machines to become smarter and aid with automation.