Motorcycle Sales Suck...Do You Even Care?

Motorcycle sales are not what they once were in America. Just look at the heyday of the 1970s, or the moto bubble of the early 2000s. Today, the industry has some tough headwinds. New riders aren’t replacing aging ones, and motorcycle sales in general are down in the United States. But does it matter that the numbers aren’t so hot right now? Lemmy, Spurgeon, and Joe are back for the season finale of Highside / Lowside, and they’re taking a closer look at lackluster motorcycle sales. What does all this mean for the industry, and what should motorcycling do to move forward? Well, that depends who you ask.