For Restaurants, Consumers’ Inflation Concerns Prompt Renewed Focus On Pickup Channels

As inflation sends prices skyrocketing for businesses and consumers alike, restaurants are left in a challenging position. On one hand, holding prices steady requires them to absorb these rising costs, when many brands already have very narrow margins to begin with. On the other hand, passing the prices on to consumers could take a significant toll on loyalty. To reach consumers more concerned about costs, the brands are investing in their pickup channels, emphasizing these in their marketing to reach these wary customers.