When Judy O'Halloran's son Casey was growing up, the conventional approach to teaching reading to children with Down Syndrome focused almost exclusively on whole-word sight memorization. But Judy found that approach hit a plateau so she started looking for another approach that could help Casey surpass the plateau. She discovered the concept of phonograms and it was transformative and Casey's reading greatly improved. Marilee Senior found 'whole language' literacy education was leaving too many kids behind — especially kids with learning disabilities — and she also immersed herself in explicit phonics principles, and she and Judy together set out to help individuals with learning disabilities and Down Syndrome by co-founding Raising Robust Readers. They offers programs that are designed to help families and educators teach reading, and help new readers of all ages achieve authentic literacy.