Conversational AI Stirs Up Spirit Sector’s Digital Transformation

Conversational AI Stirs Up Spirit Sector’s Digital Transformation
Navigating the labyrinth of regulations in the U.S. alcohol market has always been a top-shelf challenge. The same can be said for producers, distributors and retailers looking to consistently meet consumers’ shifting preferences. Barry Collier, co-founder and head of R&D at Drinks, tells PYMNTS why the two industry questions could have the same answer: generative AI. It’s part our exclusive GenAI at Retail content.
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Navigating the labyrinth of regulations in the U.S. alcohol market has always been a top-shelf challenge. The same can be said for producers, distributors and retailers looking to consistently meet consumers’ shifting preferences. Barry Collier, co-founder and head of R&D at Drinks, tells PYMNTS why the two industry questions could have the same answer: generative AI. It’s part our exclusive GenAI at Retail content.