Nearly a Third of Banks Lack a Faster Payments Plan — and Risk Losing Customers

They say it’s ten times more expensive to keep a customer than it is to acquire one. If that’s the case there’s a big invoice headed for banks. Consumers and businesses want instant payments, but a surprising number of banks don’t have a plan to enable them. Cheryl Gurz, VP, product management, RTP at The Clearing House, walks PYMNTS through the roadmaps that FIs must consider to keep their best assets.