Can Prize-Linked Savings Accounts Help Consumers Play Their Way to Prosperity?

DEK: The savings accounts of cash-strapped consumers continue to dwindle as today’s tough economic headwinds continue to blow. Can gamifying healthy financial behaviors help? Owen Monagan and Oisin Tiernan, co-founders of Layup, a challenger bank offering prize-linked savings accounts (PLSAs) for sports fans, tell PYMNTS that it can.