Memo to Issuers: Differentiate or Diminish in the Crowded Credit Card Market of 2022

How’s it going with your revolvers? How about your transactors? Is your issuing platform helping design successful card programs for these distinct personas post-pandemic? It’s time for card issues to do more to stand out from the crowd, and there are highly engaging new ways to do this, as i2c Vice President of Global Product Development Dan Hanks told PYMNTS.