A Great Yarmouth shop has been extensively damaged after firefighters battled for seven hours to quell a blaze. Several crews were called to King Street on Thursday evening after the fire broke out at the Cex video game and technology shop. They were called at 7.48pm and spent much of the night working, wearing breathing apparatus and using main and hose reel jets to put it out. The stop message was received at 2.46am, and the last pump left the scene at around 4am, a spokesperson for Norfolk Fire and Rescue said. Video: Abigail Nicholson