In this expert Q&A, Brittany Gardner, the content strategist and writer at the YMCA of Greater Louisville, discusses a viral social media moment at her Y, which unexpectedly gained two million views on Facebook. She explains how the situation became a strategic opportunity to showcase the YMCA's brand, highlighting their approach to social media storytelling. Gardner emphasizes the importance of creating authentic, engaging content that encourages user interaction, sharing shorter videos, maintaining strong communication across branch locations and more.