In this AI Insiders session from the AI Marketers Guild, three top leaders share how to scale AI-powered personalization while preserving brand quality and creative integrity. Caroline Giegerich (VP, AI & Marketing Innovation, IAB) introduces the IAB AI Personalization Playbook alongside: Brian Hull (Head, Global Creative Labs, The Weather Company) Graham Wilkinson (EVP, Chief Innovation Officer & Global Head of AI, Acxiom) Key discussion points include: - Best practices from the IAB AI Personalization Playbook - How to balance efficiency and effectiveness in creative AI - Challenges with operational infrastructure and cross-functional workflows - Updating brand guidelines for AI-driven content - Governance, ethics, and oversight in AI-powered marketing Special thanks to Innovid for sponsoring the AI Insiders series this month. Watch now for practical insights on making AI personalization work at scale. Download the IAB AI Personalization Playbook here: https://www.iab.com/guidelines/ai-personalization-playbook/