Adweek Together | The Future of Custom Content Studios

Over the last decade or so, publishers have embraced custom content as a way to both allow advertisers a new way to reach customers and bring in new revenue. T Brand Studio is the New York Times’ custom content studio. The studio has worked with clients ranging from Dove and Burberry to Netflix and Cole Haan. How has T Brand pivoted in the era of Covid-19, and what will the studio look like going forward? Jane Kendall is executive strategy director of T Brand and is also an Adweek Voice contributor, today in conversation with senior editor Nicole Ortiz.