Retailers Tap ‘Composable Commerce’ as Consumer Expectations, eCommerce Complexity, Rise

As eCommerce usage rises, so too does the complexity involved in managing digital systems, as well as the need to meet consumer-experience expectations that are also high and rising. Julie Mall, VP, global solutions consulting at Elastic Path, tells PYMNTS it's why many brands are tapping “composable commerce” as a way to not only meet consumers where they want to be met, but to also do so with context and immediacy.