Norwich Business Improvement District (BID) and VisitNorwich have launched a new Christmas film celebrating Norwich’s retail and hospitality businesses and the people who work within them. All with the aim of inspiring people - this year more than ever - to shop locally and safely this festive season in Norwich. The short film ‘For Norwich, this Christmas’ asks people to support their local community whether in person or online. Taking an excerpt from the film: “So this is a call to our community, we’re [shoppers] pledging to show up for you, because you show up for us.”