Predictive AI Models Will Make Every Business Smart, Says Pecan CEO

A model is only as good as the problem it solves. And the moment you slice the world through the lens of historical transactional behavior, you can use an artificial intelligence framework to say something about the likelihood of that behavior in the future, Zohar Bronfman, CEO and co-founder of Pecan, tells PYMNTS during a conversation for the series the “AI Effect.”