Andrew Cassin, Senior Director of Programmatic Partnerships at Cadent, joins AdTechGod to discuss what strong programmatic partnerships look like today, how the industry has moved beyond a “set it and forget it” mindset, the importance of building clean supply paths, and how to stay human as the industry continues to evolve. Takeaways - Partnerships now require active, outcome-driven deal design. - “Set it and forget it” is gone; optimization and communication matter. - Buyers expect cleaner supply paths and real transparency. - Cadent’s ViewPlanner supports planning across linear, CTV, OLV, and YouTube. - Brands and agencies lean on partners to navigate privacy, brand safety, and AI shifts. - Career growth came from staying curious and learning by doing across roles. - Hard moments reshaped Andrew’s leadership style toward empathy and authenticity. Chapters 00:05 Andrew’s background and getting into programmatic early 01:13 Career path from Forbes to Rubicon, JWP Connatix, Equativ, and Cadent 05:37 What’s stayed constant through industry change 07:16 How brands and agencies rely on partners amid privacy, brand safety, and AI shifts 08:08 Cadent’s ViewPlanner acquisition and why YouTube matters 09:24 Why partnerships moved past “set it and forget it” deals 10:46 Clean supply, transparency, and standards expectations 12:33 How cancer changed Andrew’s perspective on relationships and work 18:08 Advice for newcomers: resources, mentors, and using LinkedIn well 21:07 What Andrew is excited about heading into 2026 24:12 Closing and holiday sendoff