Design & Engineering Insights: B&R Says Changing Workforce is Helping Drive Automation

Maxwell Alexander, Territory Sales Manger at B&R Industrial Automation, says the users of heavy equipment are changing and thus driving the push toward more automation. As older users are retiring and a younger generation comes on board, there is an increased expectation for more technology. In addition, there continues to be a desire for equipment to be sustainable, efficient and designed in a way which minimizes downtime, further necessitating the need for advanced technology like automation.