Fitness Premier, led by CEO Jason Markowicz, operates 18 locations, mainly in the Midwest and Georgia. Celebrating 22 years in business, Fitness Premier has been franchising since 2016. The brand distinguishes itself with a tertiary market model, delivering a total fitness solution that includes traditional club features like strength and cardio equipment, alongside training and nutrition offerings. Their latest innovation is the Relax and Restore area, which adds wellness solutions such as massage, sauna and bio charges.