Alex Schultz, Meta's CMO and VP of analytics, says AI will face wobbles and setbacks, so marketers need to focus on long-term progress and real results

Alex Schultz, Meta's CMO and VP of analytics, says marketing leaders need to focus past the hype and towards the long-term trajectory of AI to see where the industry is headed. He was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.