'If we don’t evolve with millennials, we’re dead': boAt’s Gupta

Aman Gupta is the co-founder and chief marketing officer of Imagine Marketing Services Pvt. Ltd., doing business as BoAt. He tells Live Mint how a multi-celebrity, multi-platform and multi-distribution model helped the firm during covid related uncertainties. He also speaks on other range of issues in the Live Mint weekly series Brand Talk. Watch the video for full interview.