Business Extra: How did Snapchat win the GCC market?

In 2011, amid the Arab uprisings, other protests around the world and the rise of social media, Snapchat emerged with a unique concept. The app pioneered by Evan Spiegel, Bobby Murphy, and Reggie Brown allowed images shared to disappear after a certain time. This innovation reshaped the social media landscape. Snapchat quickly became a pioneer in the concept of augmented reality by introducing the feature of “filters” that add real-time effects and animations to photos and videos. The same concept got later adopted by other giant platforms.