The Secrets Behind Soundcloud

For musicians and fans alike, streaming isn’t enough. That’s why SoundCloud CEO Elia Seton says the platform is moving into merch, fan experiences and artificial intelligence with the acquisition of AI curator Musiio. He sat down with The Post’s Lydia Moynihan and explained that – unlike the competition over at Spotify and Apple Music – Soundcloud users are more like “crate diggers” and “tastemakers,” discovering artists before they get big, like Post Malone and Billie Eilish. In fact, just a handful of Eilish’s “day-one” fans were recently given exclusive access to the singer as part of a SoundCloud takeover for her third album, “Hit Me Hard and Soft.” #soundcloud #eliaseton #music #technology