Traditional market research is often slow, expensive, and out of date by the time it reaches your desk. In the latest session of the AI Marketers Guild (AIMG) AI Insiders series, Jill Axline, PhD, Co-Founder and CEO of Mavera, demonstrates how synthetic research is solving these challenges for senior marketers and strategists. Jill explores the shift from static personas to dynamic, synthetic audiences that provide real-time feedback based on minute-to-minute data updates. This session covers: - The mechanics of synthetic focus groups and how they simulate real-world feedback. - How to analyze audience emotion and cognition rather than just tone. - Real-world applications in B2B and B2C sectors, including crisis PR and political advertising. - Methods for maintaining data fidelity and identifying bias in synthetic responses. - A demonstration of Mavera’s ability to analyze video content, news, and SEO strategies through an AI lens. - As marketing strategy becomes increasingly data-driven, understanding the role of synthetic data is essential for maintaining a competitive edge in 2025 and beyond.