The role of videos in the fight for social justice has become a key component to gathering momentum across social media and applying pressure on authorities to properly investigate allegations of misconduct or white-on-Black violence occurs. The video captured by William “Roddie” Bryan in the trial of Travis and Greg McMichael and Bryan himself, played a key role in not only bolstering national attention, but for the jury who reached three guilty verdicts for the men involved in Arbery’s death.