Bundled Streaming Services Could Be Answer to Consumer Burnout, Churn

Standalone streaming services are flooding consumers with so many ways to access content that it can be hard to keep track — normal subscription programming, premium channels, in-app rentals. Naturally, minds inside the industry are starting worry about churn. But Jeremy Simon, VUBIQUITY vice president, global streaming partnerships, sees a solution to oversaturation. He told PYMNTS’ Karen Webster that the future is in bundling and partnerships — not squeezing extra movie rental charges out of current subscribers.