Hamad Homiedan runs AlUla's Art and Culture centre (Madrasat AdDeera), which runs workshops and courses helping locals to capitalise on tourism by setting up their own businesses selling traditional crafts. So far, the centre is only using 25% of its capacity - but he has big plans for the other 75%! To find out more about how AlUla is becoming a must-see destination for tourists, and a thriving arts and culture hub, visit standard.co.uk/optimist/cultural-oasis