While consumers typically show enthusiastic support for their hometown merchants and entrepreneurs, those good intentions often don’t line up with actual spending habits. It’s a problem Karen Webster put to PYMNTS’ panel of SMB experts, including SBA Administrator Isabella Casillas Guzman, National Federation of Independent Businesses (NFIB) executive director Holly Wade and TD Bank’s Head of Small Businesses Jeff Fazio, who shared their ideas on how new thinking on loyalty can close the gap.