The Harris campaign announced a major advertising push, reserving $370 million in TV and digital ads for the final nine weeks before Election Day. This includes $170 million for TV spots and $200 million for digital platforms such as Hulu, Roku, and YouTube. The campaign's strategy focuses on securing prime ad spots early, particularly during high-viewership events like sports and popular TV show premieres, to outpace the Trump campaign. The Harris campaign has invested heavily in TV, radio, and digital ads, leading the field in spending on Facebook and Google. Campaign officials believe they are on track to set a record for digital media spending in a political campaign.