How the ‘Shopify of Gaming’ Is Helping Developers Go Direct to Consumer

From Meta to Affirm, Apple, Walmart and now Neon Commerce, Chris Faught knows a thing or two about operating at the intersection of networks and payments. Now as CEO of Neon Commerce, he tells Karen Webster how direct-to-consumer storefronts are a key growth engine in the gaming industry, why the Apple Epic lawsuit is a catalyst that will unlock that opportunity, and how Neon Commerce is laying the tracks to give developers new options to build customer relationships.