In this AI Insiders session hosted by the AI Marketers Guild, Catharine Montgomery, Founder & CEO of Better Together agency, leads a compelling discussion on the business implications of AI bias. She shares research on consumer attitudes toward bias in generative AI and offers a clear roadmap for brands aiming to build trust through responsible AI practices. Key takeaways include: - Why 92% of consumers expect companies to address AI bias - Real-world examples of bias in image, voice, and language generation - A five-step framework for implementing fair AI systems - The market opportunity behind inclusive and transparent AI development This session is essential viewing for marketers, product leaders, and technologists who want to stay ahead in the age of AI.