Dr. Ted Vickey, the CEO of FitWell, explores how AI, particularly ChatGPT, is transforming fitness operations by streamlining repetitive tasks. By automating functions such as creating marketing plans, email copy, social media posts and video scripts, AI allows fitness professionals to dedicate more time to client engagement and personalized services. He urges fitness operators to embrace AI’s potential, referencing his book, The Fitness Professional’s Guide to ChatGPT, which details practical ways AI can enhance day-to-day operations.