In this AI Insiders session, Colin Jeavons—Founder and Chairman of Nomix Group—shares a powerful look at how AI is reshaping the entire shopping experience. From influencer marketing and user-generated content to the rise of answer engines over traditional search, Colin explores the massive shifts marketers must navigate in the next 24 months. He also addresses: - Why AI will drive a 30% jump in Western shopping revenue - The role of LLMs like ChatGPT and Perplexity in changing consumer search habits - How brands can stay relevant in an era of zero-friction commerce - Why are answer engines overtaking search engines for purchase decisions - How platforms like TikTok and Instagram are driving unexpected shopping behavior Hosted by AI Marketers Guild (AIMG) founder David Berkowitz, this conversation offers a strategic look at the future of commerce, content, and consumer behavior.