HOW TO HIT A KICK SERVE. In this video, former ATP top 100 player, Jeff Salzenstein, shows you how to hit an effective kick serve. The kick serve is an essential shot for competitive players because it allows you to attack on the serve with good margin over the net. Learn how to coil the body, where to position the elbow, how to angle the racquet face at contact and how to finish for an effective kick serve. You won't want to miss this essential serving lesson.