IDG CMO Perspectives: Kevin Spurway, SVP Marketing, Appian

Kevin Spurway, SVP Marketing of Appian, discusses the importance of building high quality content for the entire sales funnel in this edition of IDG CMO Perspectives. During the conversation with Rob O’Regan, global content director with IDG Communications, he also shares the importance of customer testimonials, enhancing the marketing stack and improving the post-sales process to keep customers coming back.